Francisco Neto

Six years designing digital products at Havan — the largest retail chain in the South of Brazil. I work at the intersection of research, business, and interface craft.

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CASE STUDY01

New Havan's Gift List

How UX improvements drove 42% revenue growth and 79.5% more sign-ups — entirely through organic traffic.

Product Designer—2023 — 2025

CASE STUDY02

Three Faces of the Header

One design system, three contexts: e-commerce, gift registry, and internal tools — each with distinct navigation needs.

Product Designer—2022 — 2024

CASE STUDY03

86% Fewer Misdirected Calls

Segmenting user intent behind a WhatsApp button saved R$91k/year in click costs within the first month.

Product Designer—2022

CASE STUDY04

Product Cards Built on Cognitive Biases

A systematic approach to designing product cards that use psychological principles to inform and convert.

Product Designer—2023

CASE STUDY05

Showcasing Gift Registry Items

Strategic product showcases reduced list abandonment by 20% and increased average items added by 7%.

Product Designer—2023