Hi,
I'm Neto
Senior Product Designer at Havan
Working for 6 years with innovations and process optimization to make the user experience the best it can be, currently focusing on e-commerce, service design, and UX strategy.
Impact
42%
revenue growth Gift List
+79.5%
more sign-ups organic traffic
6 yrs
B2B & B2C solutions
New Havan's Gift List
Skills
New Havan's Gift List
How UX improvements drove 42% revenue growth and 79.5% more sign-ups — entirely through organic traffic.
Three Faces of the Header
One design system, three contexts: e-commerce, gift registry, and internal tools — each with distinct navigation needs.
86% Fewer Misdirected Calls
Segmenting user intent behind a WhatsApp button saved R$91k/year in click costs within the first month.
Product Cards Built on Cognitive Biases
A systematic approach to designing product cards that use psychological principles to inform and convert.
Showcasing Gift Registry Items
Strategic product showcases reduced list abandonment by 20% and increased average items added by 7%.